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Compelling Direct Mail

In order to be as effective as possible your direct mail needs to be compelling. There are several factors involved with this. You need to send to a list of people who will be interested in your product or service, targeting to well qualified people will make your offer more compelling to them. You need a good relevant offer and finally you need a good attention getting design. For now let’s assume you have a good list so that we can focus on your design and your messaging.

Mobile Marketing 5 Ways to Drive More Installs for Your New App

There are many ways to market an app in today’s market. Users are already very familiar with app-based solutions to their problems, so you have a shorter hill to climb when releasing a new app. You can focus on the stories behind the app and how it can deliver real value to its users. Mobile Marketing drives engagement. However, awareness alone isn’t enough. You still have to persuade users to download, install, and try the app. For this, you need good tactics that directly drive conversion and make users more engaged with the app itself, and here are the 5 tactics you can try immediately.

Planning The Best Direct Mail Campaigns

Planning The Best Direct Mail Campaigns So many times we see poorly planned direct mail. It takes time to plan out effective direct mail campaigns. In order to do that we need to not only look at what you should do, but also what you should not do. We will start with...

Mobile Marketing Options For 2020

Mobile marketing is one of the most powerful ways to reach your prospects and customers, but when you are not using it correctly you can easily turn people off. There are so many options to choose from you need to make sure you are using the ones that are a best fit for your customers and your organization. Here are a few options that you may not have considered yet, but could be a good fit.

How To Create Visually Appealing Direct Mail

Since I work in the direct mail world I really keep an eye on my mail box. It’s good to know who is sending what and how I can make that work better for someone else. Too much of the mail I am getting in my mail box is too crowded with text and images. Why are we afraid of blank space on our direct mail? I am overwhelmed and I am willing to be that most people are. Yes you need both images and text, but when you fully cover a large mailer front and back it turns into just noise and noise goes in the trash. So how can we get our message across while using blank space to our advantage?