Should You Start a Business After COVID?

We’re all rethinking our lives and priorities after the COVID-19 pandemic. That’s especially true when it comes to working. Americans are hesitant to return to their old jobs and are searching for career opportunities where they can control their own destiny.

In this climate, as McKinsey & Company points out, it’s no surprise that entrepreneurship is red hot. Americans started nearly twice as many businesses during the third quarter of 2020 than the same period in 2019. Many of these are small and micro-businesses started by entrepreneurs on shoestring budgets. Eye/Comm takes a look at the current climate for entrepreneurs.

4 Tips To Grow Sales with Social Media Marketing

Social media marketing is about more than brand awareness and engagement, but also about sales. Are your current social media marketing tactics getting you the sales you need? Before we get started on the tips, you need to makes sure that you know where your prospects and customers are and focus on a few of those channels to drive sales. If you are trying to use Facebook, but the majority of your customers are on Instagram you will not see the results you need. Ok let’s look at some tips to help you generate more sales with social media marketing.

7 Elements Improve Your Direct Mail

We are in challenging marketing times, every dollar spent matters and in direct mail there are a lot of dollars spent. They are worth it when you are getting good results, but many times that is not the case. The problem is not with the direct mail channel but rather with your mail campaign. There are many factors to help improve your direct mail. So, what really matters in 2021 to make your direct mail campaigns a success? Let’s take a look.

Tips On Launching Your Hometown Business

If your version of the American dream involves starting your own hometown business, great! You’ll be among good company, as small businesses are the financial backbone of every community in the United States. Keep reading as Eye/Comm shares a few tips on how to get up and running, engage with your community, and turn a profit.

2021 Email Marketing Holiday Subject Lines

You may be thinking that it is too soon to consider holiday emails, but you would be wrong. The earlier you get planning the better your email marketing holiday campaigns will be. Since your subject lines either make or break your email campaign, you need to really craft good ones. If you don’t grab attention and make people want to open your email with your subject line, then you might as well have been spam. So how can you craft the best subject lines?

Increase Direct Mail Results With Coordination

In order to increase your direct mail results, you need to coordinate all your marketing efforts. Marketing channel coordination is crucial for your success. Mixed messages, poor clarity and too many points of view confuse your prospects and customers so they don’t make a purchase. Coordinating your messaging across channels is the best strategy to give you better results.

7 Fulfillment Kit Options To Stand Out

One major part of a fulfillment kit is presentation. When customers get your package, it needs to have been packed safely, but should also look good. Are your kits appealing? There are several things you can do with your packaging and assembly to make your customers happy. Happy customers buy more from you and recommend you to others. Obviously, it is important to send the right items in the box, but beyond that you can make an even better impression.

Create Inspiring Direct Mail

Most marketers look at direct mail as a must do rather than a fun do. We need to turn that thinking around by creating inspiring direct mail. This is a fabulous strategy to drive engagement and sales! If you have been using direct mail for a long time, you may have reached the point where you continue to recycle the same strategy over and over again. It’s time to start a new strategy!

7 Social Media Marketing Strategies

Social media marketing is important for all businesses whether you are B2B or B2C. Making sure you are continually tweaking your social media marketing strategies is important to provide your followers fresh and fun content. Sometimes we get stuck in a rut and need some new strategies. We have put together 7 important things to make sure you are doing across many of the social media platforms.