Direct Mail Fun With Folds

Creating direct mail fun with folds is a great way to grab attention and engage your customers and prospects. Over time your mail pieces can become boring and less effective because we end up using the same formats over and over again. Have you considered spicing up your next mailer? There are a lot of different things you can do some are more expensive than others. One way to change up your mailer without a ton of additional cost it to change the way you fold it. There are many fun folds you can try as self-mailers or in envelopes.

2022 Fulfillment Packaging Options

Fulfillment packaging options vary depending on your needs, but no matter what you need, the packaging you choose matters. How your package arrives at its destination matters. Your customers impression matter. Don’t use packaging that is going to get to your customer smashed or with the contents broken.

Boost Results of Your Direct Mail Campaigns

Make 2022 the year your direct mail results skyrocket! The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Boost Your Direct Mail Campaigns Results Now! There are ways to make an even greater impact with your campaigns by cross pollinating between channels.  Many marketers find this to be cumbersome and expensive, but what if there is a better way?

Lower Your Facebook Ad Cost In 2022

2022 has started off with marketing costs rising and Facebook ads are not immune. Since we all need to get the most bang for our buck, finding ways to save money and still generate revenue from your ads is important. There are several factors that go into creating ads that can affect performance. Your Facebook ad cost does not have to be high.

Is Your 2022 Direct Mail Interactive?

Is Your 2022 Direct Mail Interactive? Direct mail marketing can be fun! is your direct mail interactive? The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How...

Smart Marketing Strategies for Seniors

Are you ready to learn about smart marketing strategies for seniors? It’s never too late to become an entrepreneur and start your own business, but many senior business owners find modern marketing philosophies to be a bit tough to crack. If online-focused marketing gives you trouble from time to time, you’ve come to the right place. Eye/Comm breaks down some smart marketing strategies for senior business owners in detail.

2022 Email Marketing Frequency Tips

Your email marketing frequency is very important. The worst nightmare for all email marketers is the unsubscribe and marked as spam actions. The more it happens the worse it gets. Getting your email marketing frequency correct can really help make sure that those two dreaded actions do not take place. There is a very fine sweet spot, do you know what it is?

Direct Mail Strategies That Make An Impression

In 2022, the best part about direct mail is that it can be engaging and interactive. There is no other marketing channel that can provide a tactile experience. So, you want to make the most of that and create direct mail strategies that are fun. Have you ever opened a can of worms? I did, and it really was a can of worms.

2022 Fulfillment 101

In 2022 the package volume has increased exponentially as over the course of two years more and more people are ordering online. Fulfillment and packaging are more than just shipping out materials. They are the key to your company’s success. You need the materials to be shipped correctly, on time, and in good condition in order to meet your staff and clients’ expectations. That is why having the correct fulfillment company is now required.

USPS Informed Delivery Direct Mail Increases Response

Direct mail is a very powerful marketing channel that can be enhanced by adding informed delivery. What is informed delivery? Basically, you provide to your customers and prospects more touch points, more impressions and therefore create more impact. The USPS offers a free service to subscribers which sends an email to them with an image of that day’s mail. The default images are not in color since they are scanned on postal equipment. When you participate in an informed delivery campaign, you can replace that image with a color image and even add a web link for quick purchasing or information about your product or service.