Email Marketing Tips

Email marketing can be a real challenge. You need to grab attention and get people not only to open your email but to respond to it as well. Here are some tips for creating your email campaigns:

  1. Subject line needs to be effective: Focus on why the person should open it. What’s in it for them? Make sure your subject line is relevant and avoid words such as Sale, Free, Limited Time, etc…
  2. When asking somebody to opt-in: use a secondary page to capture their information and offer them other products or services.
  3. Sell them: Provide a good incentive for them to opt in
  4. Ask for permission: You want them to trust your emails. Most people have 3 email addresses so you want their primary one.
  5. Discount: 95% of people opt in for some sort of discount
  6. Design: Only 20% of email should have content / copy – we want them to engage. Provide links to opt-in pages, coupons, special offers and so on. Use graphics to emphasize your point.
  7. Opt-in page: On this page, ask 3-5 questions of information you need to know, no more. Also, provide other offers they may be interested in.
  8. Opt-in link: Should have words like LEARN MORE, MORE INFO HERE, etc…
  9. Welcome email: Ideally this is an automatic process within 5 minutes of signing up
  10. Schedule: Don’t bombard them with emails. Plan out your campaign and only send them information that is relevant to what they signed up for.
  11. Mobile optimized: Make sure the email is mobile optimized as 70% of people will delete it if it’s not.
  12. Header: Include a clickable pre-header on all emails in the event they are viewing on PC.


If you have any questions call us 619-448-6111 or email We are glad to help!

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