As a successful businessperson, you know it’s not enough to just depend on the customers you have had in the past or those that you currently have. You must always be on the lookout, in a variety of ways, for leads that might lead to a new sale, either in the immediate future or farther down the line. But what to do with those leads to tend them and to help them grow can be a confusing, time confusing process. There’s always the danger of too much or too little lead nurturing.

Done well, lead nurturing can lead to not only increased conversion rates and brand awareness, but more details about those potential customers, which can help you use your data to better figure them out. So what does the whole process of well-done lead nurturing look like? This graphic helps explain the steps you need to take to ensure more success for your business.