Modern Video Marketing: Overview and Everything You Need to Know
Throughout the past few years, video content has become the best tool for modern marketers to use to enhance their business. With the viewer count of cable TV is experiencing a slow but steady decline, companies and businesses have had to take their advertisements and products on the internet. In this infographic, we are going to dive deeper into the matter and find out what exactly distinguishes modern video marketing from other types of online advertisements and how it contributes to the growth of a business.
The method of video marketing is no more than a few years old. Ever since the internet became the most popular tool to spread information at lightning speed, marketers started looking for new ways to promote their products and services. And it wasn’t long before the trend of videos popped up.
The rise of video marketing contributed significantly by increasing traffic and overall dwell time on websites by more than 80%. In addition to this, videos have been shown to achieve approximately 1200% more audience engagement than pictures and text content combined. Famous search engines also support video content more than other types, and research has shown that websites that have an embedded video are 50 times more likely to come up first in the SERP.
Statistics from last year (2018), revealed that almost 90% of modern businesses from all around the world implemented videos as their main marketing method. There is no doubt that this marketing technique provides benefits and efficiency, which other forms of content fail to deliver.
So, if you want to find out more information about exactly how video marketing works and what makes it so different from everything else, we suggest you take a look at the infographic below. Check out the original post: https://review42.com/video-marketing-statistics/