Now more than ever, it is extremely important to realize that your customers have power over your brand. There are many platforms for them to post comments about your company. Are you listening to what they are saying about your company? Not only is it important to listen to what they are saying, you must also be measuring your online sources, from your website to all the social media outlets.

The benefit of social media is it allows companies a greater insight into customers. Your customers themselves will tell you what they like and don’t like. You must keep track of this valuable information to use in your marketing later. You must also make sure to respond to both the good and the bad comments or else the bad will turn into the ugly. The good old-fashioned I’m sorry goes a long way. Oh, and did we mention, that the speed at which you respond must be quick. Customers demand instant information and quick responses.

Happy customers tell others and gather more customers for your company. You want the good information about you passed on to others. You have to be responsible for what is out there as well as responsive to it. Have conversations on the social platforms with your customers. Engage not just about your company, but with information they will find interesting. Remember to say thank you and be appreciative when people say good or bad comments.

The rules are:

  1. Listen
  2. Engage
  3. Respond as quickly as you can
  4. Record the information provided for future use

If you have any questions call us 619-448-6111 or email us We are always glad to help.

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