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Mobile Marketing

Create Powerful Mobile Marketing With Direct Mail

It may seem odd to combine of direct mail and mobile marketing, but actually they enhance each other beautifully.  How you say? Mobile is a great engagement tool and so is direct mail. Mobile ads took the highest share of digital advertising revenues (more than all other channels combined) for the first time.

But did you know direct mail consistently delivers the highest response rates among all direct response marketing channels? In fact, direct mail beats digital channels combined by a factor of 10 to 30, according to the Data and Marketing Association. And when you use direct mail as part of an integrated cross-channel approach rather than for isolated mailing campaigns, the results are even better.

Infotrends found an even bigger boost, reporting a 45% lift in response rate when digital and physical marketing are combined. So by combining mobile and direct mail you enhance your ROI! Just think, by adding direct mail and mobile together, you tie a channel with massive reach (people read their mail daily) to a device that is always in reach to instantly allow coupon redemption and conversion.

You can now combine the personal touch and positive emotional impact of direct mail with the real-time convenience and pervasiveness of smartphone technology. Mobile elements engage your prospects and customers and provide them with the opportunity to respond to your direct mail offer immediately, and with great ease.

The question is not whether you should use direct mail and mobile marketing together, but how can you effectively?

Consider trying one of the following Mobile Marketing options:

  1. Use QR Codes on Your Direct Mail – Using QR codes on direct mail pieces is one of the simplest and most effective ways to add a mobile element to mail pieces.
  2. Add Mobile Wallet Offers to Direct Mail – Mobile wallets enable instant online shopping and allow consumers to save coupons from mailers.
  3. Add Text-Friendly Features to Direct Mail – Don’t forget about text messaging. Urge them to text an opt-in number to receive special discounts or advance notice of events and sales.

Sending direct mail with mobile marketing opens up new possibilities to engage with your customers online and in the physical world, advancing the customer lifecycle at every stage. Don’t be afraid to try this! You will see an increase in response rates and you can have some fun with your prospects and customers. Mobile is a great way to reach people, so combining that power with the power of direct mail is a win-win. Are you ready to get started? Need help? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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