Mobile marketing is more than just texting, apps and games. Anytime someone is using their phone you can provide an experience for them which will drive sales. So how can you do this? There are several ways to incorporate mobile. Let’s look at what a few brands are doing that is working very well:
- IKEA – They use augmented reality to allow customers and prospects to view furniture in their home before they purchase it. Very functional and allows for ordering right then. How can you do something like this with your product or service?
- BIC Kids – Creates a new world once a coloring page has been scanned by augmented reality. It brings the art to life and allows children to do all kinds of fun things with it. What can you do that would allow people to play with your product or service?
- Target – Target used augmented reality to help women see makeup on their face before making a purchase. Once they like something there is an easy purchase button to buy now. Is there a way to use something like this with your product or service?
Mobile can enhance your print campaigns and drive sales. You can create mobile scavenger hunts to get people excited and interacting with your company. They can be in store or virtual depending on what you are trying to accomplish. The point is to provide a fun experience while getting people to buy from you. Don’t add mobile marketing to just say you are doing it, you need to have a real plan in place.
There are plenty of companies out there that can help you with mobile experiences from AR to Scavenger hunts. Don’t feel like you have to invent the wheel again, use technology that is already created to make a meaningful impact on your marketing.
One more thing we should mention is Geofencing. Geofencing is a service that triggers things such as coupons, notifications, features, security alerts and more when a device enters a set location. This works really well for events and business locations. You can invite people near you for a flash sale or special offer. There are many companies that offer this service that you can partner with to provide relevant content in a timely fashion.
By now, you should be full of mobile marketing ideas. Pick one to start with and build from there. Wow your customers and prospects with great mobile technology. Are you ready to get started? Call us in San Diego (619) 448-6111 or email firstname.lastname@example.org. We are glad to help!
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