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Use QR Codes

How To Use QR Codes In Marketing Campaigns

QR codes have recently gained in popularity as an easy way to provide a contactless way to get information. They are used frequently now for menus and much more. QR codes give you the ability to connect online content with offline materials such as business cards, direct mail, posters and so much more. Don’t forget that they can also be used for payments. QR codes are very versatile and can boost engagement.

Not sure how to use QR codes? Here are just some of the common uses:

  • Touchless menus
  • Payments
  • Downloads
  • Customer service
  • Access WiFi networks without a password
  • Purchase products
  • Re-orders
  • Subscriptions
  • Loyalty plans
  • Survey’s and more

The easier you make access to information the more people will do it. QR codes don’t have to link to a landing page. You can create a fun experience.

Consider connecting QR codes to YouTube videos for:

  • Tutorials
  • Tips and tricks
  • Funny stories
  • Safety tips

With more and more people tracking what is in food products, QR codes can help provide vital information. You can now see QR codes on most packaging. They don’t have to be boring black dot boxes either. You can incorporate images into the codes and use colors too.

Keep in mind that you can change at any time what you are linking to the QR code. This allows you to update pages, offers, videos or any other content you want as often as you want to. QR codes also help you track campaign performance. You will know how many scans you get as well as video watches or form submissions.

They integrate very well with direct mail and other print products. You can use QR codes both at the store level and the package level with displays providing information and packaging becoming interactive. Use QR codes as a bridge between offline and online content. Make them fun and give people a reason to scan them. They will become a helpful tool in your marketing basket. Are you ready to get started? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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