Since mobile marketing is now a must marketers are trying to find ways to stand out. Augmented reality is one of those ways. It has some really fun and exciting uses to enhance the experience your customers and prospects have with you. So what is augmented reality? Augmented reality (AR), is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
So after that boring definition, why do you want to use AR? The real power of AR is in the visuals, so instead of just telling you, let’s look at some really cool marketing AR examples.
- Coke example: https://www.youtube.com/watch?v=lLpNs0zGy0k
- Collection of examples: https://www.youtube.com/watch?v=Fd0XPKtqEV8
- Ikea example: https://www.youtube.com/watch?v=EaQF9jPkiWA
These are just a few of the powerful examples of how AR can create an awesome mobile experience. Adding a fun and useful tool to your marketing with AR does more than just sell your product or service. You have elevated your brand above the rest. Since everyone constantly has a mobile device with them, you can take full advantage of AR technology.
As with any marketing plan you need to take the time to plot out each of the steps your customers and prospects will take as well as why they should take them. You must also educate people on how the technology works and the benefits of trying it out. Don’t just expect that because you use augmented reality your sales will go through the roof. You need to have a good strategy, good content and ways to track your results just like any other marketing campaign you do.
Imagine the possibilities for your next campaign. What cool ways could you use AR to enhance user experience and drive mobile engagement?
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