Mobile marketing is the art of publicizing your business to smartphone and other mobile device users through websites, email, SMS and MMS, social media, and apps. In other words, mobile marketing provides consumers with information which can be accessed anytime during the day, whether they are on the move or not.
Despite its longtime existence, there’s a lot that people don’t know about mobile marketing. In 2000, the first mobile ad was sent via SMS and by 2005, major brands such as Nike and Pontiac launched SMS marketing campaigns. By 2011, mobile became a $14 billion industry and it continues to grow by the day.
Research by the expert team at appgeeks.org shows that 67% of customers use smartphones to check emails and 2 out of every 3 minutes spent online are through a mobile device. These statistics show that for your business to reach its full potential, you need to take advantage of mobile.
If you need any more convincing, companies like KLM, Home Depot, Nissan, Ikea, Dunkin’ Donuts, Pizza Hut, and Taco have run successful mobile marketing projects.
While Pizza Hut launched an SMS which increased sales by 142% in 2014, IKEA launched a catalog app that allowed users get a sneak peek of how the furniture would fit in their house. This move led to 6.2 million app downloads within a short period.
More and more companies, whether big or small, found better and more innovative ways to employ mobile to boost sales. There is no reason why you shouldn’t get on the wagon.
Thus, we have created the infographic below to show you the many ways you can implement mobile marketing tools and come out at the top of the food chain.