True, 2018 is not far away, but you need to consider the rate of change now and what that means for customer and prospect expectations. If your mobile marketing does not meet expectations your results will be dismal. Mobile has become essential to your marketing. So, in order to make 2018 a successful marketing year you need to start planning for it now. So let’s look as some of the key areas you should focus on.
- Geo/Hyperlocal: You need to be aware that the most popular mobile searches include the words “near me”. Are you prepared to be a part of those search results? Consider using mobile ads in this area. If you have a store front are you currently using beacon technology or something similar to send over Bluetooth special offers to entice people in? If not, check it out, there are a ton of great ways to use it.
- SMS: Text messages are a great way to keep in touch with customers. Use them for alerts, coupons and other information relevant to them. Don’t forget you can also use them for text to donate campaigns.
- Website: You need to have a responsive website that is set up for quick loading on a mobile device. The longer it takes to load the lower ranking you get on Google and the more people bounce to a website that loads faster. Do you know how fast your site loads right now? Check it here: https://developers.google.com/speed/pagespeed/insights
- Video: Video has grown extremely quickly as a great way to grab attention on mobile devices. Not only should you create and share your own videos but you should also be using ads to increase your marketing reach.
There are many more we can discuss but these are the top 4. Mobile apps are great too, but they are not for everyone. The 4 listed above can be used by all. Mobile marketing is underused by companies, but your customers and prospects are constantly on mobile devices. You need to create your 2018 mobile plan now to take advantage of this powerful channel. Ready to get started?
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