Integrate PPC And SEO together to achieve higher online marketing ROI. SEO and PPC are very different customer acquisition strategies which can be very powerful in boosting conversions. However, the philosophies and strategies are very different even though they are part of the search engine marketing family (SEM). But combining strategies together, and utilizing data from both parts of SEM, can make the other side perform better in search engines and help take SEM campaigns to a new level of ROI. See the original article.