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Facebook ad

2021 Facebook Ad Tips

Facebook ads can be a challenge, since there are so many options available. It’s easy to get confused about the best options for your Facebook ad. Since the key to great results on Facebook is targeting, you need to make sure that you target the right people. So, we will get started with your targeting options.

Ways to target your Facebook Ad:

  1. Custom audiences – allows you to target existing customers or prospects
  2. Location – allows you to target by geographic location
  3. Gender – allows you to target by gender
  4. Interests – allows you to target by interest such as fashion, literature, pets, or hobbies
  5. Behaviors – allows you to target by past behavior, such as someone visiting your website
  6. Connections – allows you to target by people who already like your page, or who have a connection that does

The trick to audience targeting is to improve your insights into what works over time. You probably want to begin with a lookalike audience. Then take your existing data to find similar people and target them. After you run your first campaign, you may decide to tweak your audience by adding in other targeting options. Make sure that you are paying attention to what works and what does not so that you can continue to better your targeting over time.

The best ads on Facebook drive sales. Strong copywriting is an essential part of a Facebook ad that drives sales. You must write a clear and conversational headline to get people to click on your ad. Make sure that you write to your target audience, there is no need to be overly broad when you have a selected target.

Don’t forget that your copy needs to compliment your image, if there is a disconnect between your image and your copy, your ad will not be effective. Have some fun with your images and consider trying this: if the copy is literal, make the visual playful or if the visual is playful, make the copy literal. This creates contrast and interplay between the art and copy which grabs attention.

Finally, a clear easy to understand call to action will drive sales. You can only have 1 call to action. When you are fuzzy on your call-to-action people do not respond. Clarity is a must and so is honesty. You need to be upfront with your ad about what you are selling. No one likes a bait and switch ad. Now you are ready to make a great Facebook ad. If you have any questions, call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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