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Social Media Marketing

4 Tips To Grow Sales with Social Media Marketing

Social media marketing is about more than brand awareness and engagement, but also about sales. Are your current social media marketing tactics getting you the sales you need? Before we get started on the tips, you need to makes sure that you know where your prospects and customers are and focus on a few of those channels to drive sales. If you are trying to use Facebook, but the majority of your customers are on Instagram you will not see the results you need. Ok let’s look at some tips to help you generate more sales with social media marketing.

4 social media marketing tips to grow sales:

  1. Content – You need to create content that is engaging and not have an aggressive sales pitch. You should consider providing videos and tip sheets of innovative ways your customers are using your product or service. The more helpful and connected you seem with your customers, the better. The goal is to provide people with information that will entice them to try your product or service.
  2. Buy Ads – Yes organic is great, but let’s face it you need to get your company in front of more people. The best way to do that is by buying ads. All social media channels have paid ad options and many are really good at targeting. Remember to use images that grab attention and help draw people to your call to action.
  3. Customers – Use your best customers by turning them into brand advocates. Your existing customers can become very effective brand advocates for you. In order to do this well, you need to provide them with some type of incentive such as discounts or free stuff. Then you can reshare their posts on your channels to show how great your product or service really is.
  4. Easy – Make sure it is easy for people to purchase on each of your social media platforms. Each channel has different purchase options so make sure you have set them up correctly. You want to grab that impulsive buy quickly.

In order to generate sales with social media marketing, you need to win the trust of your prospects. Make sure that you are open and honest about your products and services. Use customer problems to show case how you can solve issues and satisfy customers. These tips are some of the most effective ways you can increase sales by using social media marketing.

Your goal is to minimize any issues or steps that might dissuade people from making a purchase in order to increase your sales. Make sure that your company is highly visible on the most important social media channels where your customers and prospects are. Need help? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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