Facebook ads are powerful
Many times as we talk to customers, they question the effectiveness of Facebook ads for B2B marketing. Question no more, your customers and prospective customers are on Facebook. The fact that Facebook offers some of the most powerful, innovative and advanced ad targeting, means you need to harness this power. They even present it in a way that makes it easy for marketers to use.
Targeting is the key to getting the best results from your Facebook ads. One way to target people you are not currently connected with is by using Lookalike Audiences. Facebook finds prospects that are similar to those who visit your site or are already in your CRM. Start by uploading your list of customers and then Facebook will find similar users based on their data.
In order to perform well your Facebook ads need to be relevant to your audience. Keep in mind that Facebook ranks your relevancy, so pay attention to the score they give you, the lower the score, the lower your ad is going to perform. One way you can entice people with your ad is to offer something for free.
Here are a few different types of ads you can use on Facebook:
- Link-based ads
- Carousel ads
- Mobile newsfeed ads
- Canvas ads
- Page post engagement ads
- Application ads
Each one will be targeted to a different audience for a different purpose. You also have to decide whether or not you want to use images versus video ads. You should look at Facebook Ads from a conversion funnel big picture. Then you need to tailor your messages to distinct audiences at different points in the funnel. The message you use for your top funnel audience won’t be the same as a mid funnel or even bottom funnel people. You should take the funnel into consideration when developing your Facebook ad strategy. Make sure you start with the end in mind. There is no one-size-fits-all ad that works for B2B brands every single time. You need to continually experiment with your ads and audiences. Are you ready to get started?