That includes any social media they (and you) posts or interactions. Luckily, there’s an easier way to save time and boost efficiency: automation. Automation involves a number of different strategic actions, including notification and tracking customer information. But as you automate, you also need to think about what social media content is appropriate to post. That may be what’s beautiful as well as what’s informative; it need not be just short, either. Finally, assembling the right information on your customers can help you better target those automated tasks. You’ll learn who they are and what they want from you and from your posts. Want to learn more about social media automation and your customers? Use this graphic.