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Social Media Marketing

How To Be More Effective With Social Media Marketing

There is more to social media marketing than posting an ad and waiting for it to work, even though many people expect that to be the case. Doing that is just a waste of your money. A well thought out social media campaign can get you better results than you were expecting. Are you getting the results you need? Here are some ideas to help.

First you need to have a plan and a goal.

The steps you take to achieve a goal of website traffic are significantly different than a goal of number of items purchased. You will want to identify who your target audience is and how best to reach them. Then figure out your images, message, and time frame. Map it all out and create a content calendar so that everyone is on the same page about what is posting and when. Your brand should be cohesive across all channels, but your offers will vary to your targeted audience.

Now it is time to look at the platform options and what would work best for your audience.

Not all social media platforms are the same and not everyone is on each one. Do you know where your customers and prospects are? Another thing you should consider is which platforms easily allow you to demonstrate your product or service. Start with two or three social media sites that fit best. Make sure to have some fun with it. People like to interact with fun brands. Then you should focus on growing your audience and gaining exposure. Just be aware that social media marketing takes time to build brand awareness and a good following.

Don’t be afraid to be bold and interesting!

It will get you attention which will expose you to more people. Boring does not cut it in social media marketing. Before you start learn from the mistakes that others have already made on social media so that you don’t repeat them. Are you ready to get started? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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