Over the years social media marketing has really changed. Marketers need to prepare a plan ahead of time to address the needs of customers and prospects. 2018 will be no different, change is coming. So how can you change with the times and prepare your social media?
- Interaction: It will be very important to entice follower participation across your social media channels. You can do this with contests, discussions and other fun activities that engage your audience. The more participation you have the more effective your social media will be.
- Ads: You need to be using social media ads to enhance your organic outreach. Yes, this means spending some of your marketing budget on social media. Keep in mind the better targeted the ad the better your results are going to be. Use all the tools at your disposal to target the right people for your product or service.
- Video: You need to provide video content for your customers and prospects. Video is extremely popular and is consumed at an excessive rate. You can have fun with videos and use them as helpful how to’s or behind the scenes footage.
- Exclusivity: Your prospects and customers will now expect content and special offers that are exclusive to your social media. They want to feel extraordinary. So make sure that special offers on social media are different than offers you have through other marketing channels.
These 4 areas are good places to focus your attention to get the most bang for your buck in 2018. Remember to keep your posts fresh and fun, the more fun they are the more participation you will get. Social media marketing is a vital component in your marketing strategy. Please take the time to plan out your strategy before you execute. The better prepared you are, the more effective you will be.
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