Social Media Strategy For 2020
Your social media strategy constantly needs to change. The best social media strategies will have flexibility and ongoing changes throughout the year. There are several things you need to be looking for in order to get the best results.
Social Media Strategy Ideas To Consider:
- TikTok – This platform has more than 800 million monthly active users who now spend an average of 46 minutes per day on the app. TikTok’s short, addictive video clips are influencing our culture and should influence your digital content. Are you connecting with people on this channel? While TikTok is new, younger users have always moved to new social networks. TikTok can be a great way to reach a very specific demographic, since 69% of users are 16-24 years old. If this is your demographic you should be using this platform.
- Public versus Private – Companies need to engage with people on both public and private platforms. Why? People use social to find entertaining posts, read news, and research products which is all done on public channels. Basically public channels drive awareness and private channels provide meaningful engagement. How are you currently utilizing this?
- Social Ads – Now companies need to use social media marketing for more than just brand awareness, they need to drive response. So how can you do that? The main ways would be a sale, a lead, or a click, rather than likes and follows. This requires a long term strategy not a quick sale goal for long term growth. The mistake many marketers make with paid social is only running ads. Paid social awareness is also effective.
There is no perfect method for social media strategy. You do need to track your effectiveness at each touch point. This should be analyzed with your other marketing programs and integrated into tour CRM. Since social media changes so quickly you need to stay on top of trends in addition to your stats. You may need to add a channel or drop an under performing channel in order to get the best results. Are you ready to get started?
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