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Social Media Marketing

Social media marketing is a great way to empower your response rates. Increase your conversion rate by maximizing exposure to your mailing list. Right now, your message may only be delivered to your mailing list. By using SocialMatch, we can deliver the same message from your mailing to your target markets’ Facebook and Instagram feeds before the mail hits. We are not only adding a contact point, we are helping your target market familiarize themselves with your brand before your mail hits their mailbox and before they even visit your website.

80% of sales are made on the 8th or 12th contact.

Do you have enough contact points to drive better results? We pre-match your mailing list to social media accounts and deliver your ads to those people before, during, and after your mailing. SocialMatch is a 14-day program that expands your direct mail reach by combining social media marketing with your direct mail. It begins on the mail date with ads on both Facebook and Instagram.

Another key component is social media follow up.

How does it work? Your website gets assigned a unique tracking code (also known as a pixel) for Facebook and Instagram. This code is completely invisible and has no impact on how the website looks or how it acts. A visitor of the website gets a unique “cookie” assigned to their browser once Facebook and Instagram identify them as an active user. (NOTE: Their data is confidential and their information is not accessible, this ensures online privacy for every user.) When the user logs into Facebook or Instagram, they will be shown an ad from your website right in their Newsfeed, where they’re more likely to interact and view the ad.

Did you know that social media ads have one of the highest click-through rates of any form of digital advertising?  You can re-engage website visitors by reaching them with multiple impressions on their social media news feeds. People are more inclined to take action when they’ve seen your message on social media before receiving your mail piece.  Are you ready to get started? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. 

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