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Social Media Engagement

How To Improve Your Social Media Engagement

Social media engagement is more than likes, and follows. True engagement also goes beyond sharing a post. It is actual interaction between your company and your followers. You want to encourage conversations and participate in them. People want to talk to real people so make sure your social media reflects that. Remember that social media has multiple purposes such as customer service, brand awareness and sales.

How can you create more social media engagement?

  1. Start with a plan
  2. Set a goal
  3. Learn who your followers are
  4. Create content
  5. Stay up to date with topics and trends
  6. Reply to questions
  7. Create questions

Let’s break that down into some more actions. You should ask questions, not lame ones like how is the weather, but real questions about topics, you want to know what your followers think and feel. You can create surveys, games, quizzes and interactive chats to get people engaged. You should also be using hashtags so that people who are interested in a specific topic can easily find your content.

Another great way to get social media engagement is with contests. People love to participate in them especially when sharing photos and videos is involved. You can even get followers to rate what others have posted for additional engagement. Remember these are fun ways to gather participation and build relationships.

Still not getting the social media engagement you want even though you have done many of the things we have mentioned? Consider offering an incentive to followers to participate in what you are doing. The prize does not have to be expensive, just something fun for them to compete to win.

Don’t forget to provide offers to generate sales. These can be coupons, discounts, giveaways and more. Its best to try various offers to find out how your followers like them. Make sure to set expiration dates for all offers, the average is 7 days.

So now that you have a bunch of ideas how are you going to measure your results? It will depend on the channel but here are a few to think about:

  • Likes
  • Reach
  • Followers
  • Page views
  • Posts
  • People
  • Engagements
  • Impressions
  • Clicks

Depending on your goals the metrics you want to watch will change. The idea is to build stronger and more relationships with your followers. The better you are able to do this the more you sell and the more referrals you will get. Are you ready to get started? Questions? We can help call us in San Diego at (619) 448-6111 or email info@eyecomm.org. 

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