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Direct Mail Comes To Life With Augmented Reality

In 2019 let’s spice up your direct mail with Augmented Reality. What is augmented reality? (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for your direct mail? It means that you can make your direct mail marketing come to life! Your customers and prospects can scan you mail piece with a mobile device and launch things like a video, animation, 3D interactive images and so much more.

Have Fun With Mobile Marketing

Mobile marketing is more than just texting, apps and games. Anytime someone is using their phone you can provide an experience for them which will drive sales. So how can you do this? There are several ways to incorporate mobile. Let’s look at what a few brands are doing that is working very well.