Combining mobile marketing with direct mail is a win-win! Augmented Reality overlays the physical world with digital content in order to drive response. You can turn static direct mail into an interactive experience and engage people for longer on their mobile devices. This allows you to capture a purchase in the moment of passion with an easy to click purchase button. This faster response usually generates more sales.
As Augmented Reality moves out of an app and into an app-less experience companies are utilizing this technology to provide more information in tight spots, like direct mail.
In 2019 let’s spice up your direct mail with Augmented Reality. What is augmented reality? (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for your direct mail? It means that you can make your direct mail marketing come to life! Your customers and prospects can scan you mail piece with a mobile device and launch things like a video, animation, 3D interactive images and so much more.
Mobile marketing is more than just texting, apps and games. Anytime someone is using their phone you can provide an experience for them which will drive sales. So how can you do this? There are several ways to incorporate mobile. Let’s look at what a few brands are doing that is working very well.
Since mobile marketing is now a must marketers are trying to find ways to stand out. Augmented reality is one of those ways.