There are many, many times when we get asked, “Is sending a letter better?” With the fast paced world now, many people are worried that a letter will go unread, so sending a postcard would be better. Here I will attempt to answer that question, beyond just, “Well…that depends.” So let’s take the time to examine letters and self-mailers/postcards, keeping in mind that there really is the option that it may depend.
Direct Mail Marketing is not as expensive as some marketers think. Most marketers think of direct mail as expensive, so they can’t afford it. Email and digital marketing are cheap, easy and provides instant results.
Direct mail marketing is a big investment. Planning before direct mail marketing execution is a must. Many customers are not sure where to start with the plan. So we have come up with some helpful tips to get you started on creating great direct mail marketing.
Direct mail is a great marketing channel to drive response; however many times marketers find direct mail campaigns to be complex and a big pain. It does not have to be that way!
Did you know that direct mail is visually processed more quickly than digital media? When considered in concert with its higher motivation and lower cognitive load, this suggests it gets the message across faster. Are you using direct mail effectively?