Direct mail is a great marketing channel to drive response; however many times marketers find direct mail campaigns to be complex and a big pain. It does not have to be that way!
Did you know that direct mail is visually processed more quickly than digital media? When considered in concert with its higher motivation and lower cognitive load, this suggests it gets the message across faster. Are you using direct mail effectively?
The first key to successful direct mail is your list. You need to send to the right people in order to get them to respond.
Direct mail success is achievable. In 2018 direct mail is still a very powerful marketing channel. It is both easier to understand and more memorable!