In our last post we discussed layout, if you missed it go check it out now. We now turn our focus to the next section with color and images. These are important choices in direct mail design.
Direct mail design can be broken up into 3 segments, layout, color/images and copy. First we will address the layout to get the best results.
Check out these scientific study results about direct mail marketing and how the brain responds. There are great tips here to improve your direct mail ROI.
Direct mail is a very powerful marketing channel. Now you can enhance it more by adding informed delivery. Check out these tips.
Has your direct mail gotten boring or stagnate? Are you seeing your responses dwindle? Check out these 5 tips to refresh your direct mail.