Why Are Direct Mail Self-Mailers So Complicated?

Direct mail marketing is great as long as you know what you are doing. Many times a direct mail self-mailer design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues here are some things to keep in mind as you are preparing a mailing campaign.

How Does Your Direct Mail Feel?

Click to Share Our sense of touch is powerful. It can drive us to open direct mail just because it feels good. So how does your direct mail feel to your prospects and customers? From the paper you choose to the ink and coatings, are you generating curiosity and a...