Direct mail design can be broken up into 3 segments, layout, color/images and copy. First we will address the layout to get the best results.
Check out these scientific study results about direct mail marketing and how the brain responds. There are great tips here to improve your direct mail ROI.
Direct mail is a very powerful marketing channel. Now you can enhance it more by adding informed delivery. Check out these tips.
Has your direct mail gotten boring or stagnate? Are you seeing your responses dwindle? Check out these 5 tips to refresh your direct mail.
Direct mail marketing is great as long as you know what you are doing. Many times a direct mail self-mailer design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues here are some things to keep in mind as you are preparing a mailing campaign.