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Direct Mail For Nonprofit Fundraising Response

One of the most common industries to use direct mail is the nonprofit sector. Most nonprofits have more people to serve and are getting less in donated funds. This creates a large gap between the needs and your ability to provide them. This gap drives nonprofits to create more fundraising campaigns as well as prospecting for new donors. So let’s look at how direct mail can drive your response to increase your donations. Direct mail is more costly than sending out an email due to printing, mailing and postage costs, but you can increase your ROI to more than cover that cost.