Words have the power to inspire, empower and create desire. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.
In our last post we discussed layout, if you missed it go check it out now. We now turn our focus to the next section with color and images. These are important choices in direct mail design.
Direct mail design can be broken up into 3 segments, layout, color/images and copy. First we will address the layout to get the best results.
In 2019 it is more important than ever to find and cultivate the right customers. Direct mail is a great way to do that.
Learn how to harness the power of your direct mail marketing lists and how to find more information in order to target you messaging better.