Before we really get started let’s define what personalization in direct mail is. It is more than just putting the name and address on the piece. In 2019, even just adding dear name or just a name is no longer the best way to personalize your direct mail. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.
Make your direct mail come to life with video screens! These mailers have an audiovisual player that is embedded within them. Check out these tips!
In 2019 let’s spice up your direct mail with Augmented Reality. What is augmented reality? (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for your direct mail? It means that you can make your direct mail marketing come to life! Your customers and prospects can scan you mail piece with a mobile device and launch things like a video, animation, 3D interactive images and so much more.
Words have the power to inspire, empower and create desire. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.
In our last post we discussed layout, if you missed it go check it out now. We now turn our focus to the next section with color and images. These are important choices in direct mail design.