Your mail list is one of the 3 pillars in direct mail. If you have a bad list you are wasting your money on direct mail. Check out these tips.
One key factor in the success of your direct mail campaign is who you are sending to. Your mail list needs to be targeted to the right people for your offer.
Purchasing a direct mail list can be a real challenge. Check out these tips for the best ways to purchase a targeted mailing list.