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Direct Mail Comes To Life With Augmented Reality

In 2019 let’s spice up your direct mail with Augmented Reality. What is augmented reality? (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for your direct mail? It means that you can make your direct mail marketing come to life! Your customers and prospects can scan you mail piece with a mobile device and launch things like a video, animation, 3D interactive images and so much more.

Direct Mail Design Copy

Words have the power to inspire, empower and create desire. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.