Driving response is the biggest challenge for marketing no matter the channel. One of the best benefits of direct mail is that it has an easier time overcoming the resistance to responding. Of course, not all direct mail works. How can you get your direct mail to drive a better response? Let’s look at 4 tips.
The Tactile, Sensory & Interactive promotion takes advantage of some of the latest technological advances to encourage sensory engagement with a direct mail piece.