Driving response is the biggest challenge for marketing no matter the channel. One of the best benefits of direct mail is that it has an easier time overcoming the resistance to responding. Of course, not all direct mail works. How can you get your direct mail to drive a better response? Let’s look at 4 tips.
Let’s clean up direct mail marketing campaigns by planning them out better, with 5 strategies that can help you make the most of your next direct mail campaign.
Neuromarketing focuses on the brain to increase results. So let’s take a look at the brain and where we want to target our direct mail.
Direct mail for nonprofit fundraising is one of the most common sent out. However many nonprofits are missing out on higher response rates. Check out these tips.