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Overcome Resistance To Purchase With Direct Mail

Driving response is the biggest challenge for marketing no matter the channel. One of the best benefits of direct mail is that it has an easier time overcoming the resistance to responding. Of course, not all direct mail works. How can you get your direct mail to drive a better response? Let’s look at 4 tips.

Planning The Best Direct Mail Campaigns

Click to SharePlanning The Best Direct Mail Campaigns So many times we see poorly planned direct mail. It takes time to plan out effective direct mail campaigns. In order to do that we need to not only look at what you should do, but also what you should not do. We...