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Direct Mail with Neuromarketing

So what is Neuromarketing? It’s marketing that focuses on the brain. Since the brain makes all of our decisions, we should target our marketing there. Most current direct mail marketing is focused on upper brain function that involves reasoning, sometimes with emotion. This is the wrong approach. It involves too much thinking and is a turn off to many recipients. So let’s take a look at the brain and where we want to target our direct mail.

Direct Mail For Nonprofit Fundraising Response

One of the most common industries to use direct mail is the nonprofit sector. Most nonprofits have more people to serve and are getting less in donated funds. This creates a large gap between the needs and your ability to provide them. This gap drives nonprofits to create more fundraising campaigns as well as prospecting for new donors. So let’s look at how direct mail can drive your response to increase your donations. Direct mail is more costly than sending out an email due to printing, mailing and postage costs, but you can increase your ROI to more than cover that cost.

How To Boost Direct Mail Response Now

Click to Share Direct mail is very effective, but what can you do to increase your response rates even more? You can link it to other marketing channels. Some people have concerns with the complexity and timeliness of creating a multi-channel campaign. Your website is...