On October 9, 2019 the USPS filed direct mail postage rate increases with the Postal Regulatory Commission. They are requesting a postage increase to go into effect on January 26, 2020. So what does that mean for you?
For the past several years, direct mail has wrongly been targeted as being old school or past its prime. However, reality is far from that. Direct mail response is actually on the rise and has the best response rate out of all the channels. Your customers and prospects enjoy getting direct mail that is applicable to them. Yes, even millennials like to get mail.
Check out these scientific study results about direct mail marketing and how the brain responds. There are great tips here to improve your direct mail ROI.
Generating creative ideas for your direct mail campaign designs that work really well can be difficult. Check out these tips.
You don’t just want to retain customers; you want to entice them to buy more from you. Direct mail marketing is very effective in this area.