For the past several years, direct mail has wrongly been targeted as being old school or past its prime. However, reality is far from that. Direct mail response is actually on the rise and has the best response rate out of all the channels. Your customers and prospects enjoy getting direct mail that is applicable to them. Yes, even millennials like to get mail.
Check out these scientific study results about direct mail marketing and how the brain responds. There are great tips here to improve your direct mail ROI.
Generating creative ideas for your direct mail campaign designs that work really well can be difficult. Check out these tips.
You don’t just want to retain customers; you want to entice them to buy more from you. Direct mail marketing is very effective in this area.
Direct mail is a great marketing channel to drive response; however many times marketers find direct mail campaigns to be complex and a big pain. It does not have to be that way!