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Direct Mail The Right Perspective

The key to the most effective direct mail is perspective. Since perspective is a particular attitude toward or way of regarding something; a point of view, this is very applicable to direct mail. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your ROI. Many marketers spend all their time focused on the list and the creative, leaving the messaging as an afterthought. This does not work. All three components work together to get you top results with direct mail. So, how can you create better messaging?