Don’t make the same mistake as other marketers, direct mail letters can be great! Recently direct mail letters have a bad reputation, but a good letter can really generate fabulous sales. So how do you know if you have a good letter or not? We will break it down for you here.
Direct mail is not always an easy marketing channel to do right the first time. It takes persistence and perseverance to get the results you want. Angela Duckworth has written a book called Grit The Power of Passion and Perseverance. This book has many great take a ways for how we can improve our lives, but it is also very applicable to good direct mail marketing. Grit means committing to make things better, not waiting to see if it gets better. Grit takes control of a situation and makes things happen.
So what do I mean by memorable direct mail and why should your direct mail be memorable? By memorable I mean direct mail that really resonates or makes an impression on your prospects and customers. When this happens they are more likely to respond to your offer. After your first hurdle of grabbing attention so that your mail piece does not end up in the trash, your next hurdle is drawing them into your messaging. This is where the memorable part takes place.
Boring envelopes in 2020? No way!! Envelopes have been a part of direct mail for a very, very long time and many companies still use them the same way they always have. Then they wonder why their results are stagnating. It is time for something different. Envelopes have changed; there are so many different and exciting things you can do with them now. Let’s look at some ideas.