Direct mail marketing is a big investment. Planning before direct mail marketing execution is a must. Many customers are not sure where to start with the plan. So we have come up with some helpful tips to get you started on creating great direct mail marketing.
Direct Mail Postage Rates Are Going Up in 2019. However, the USPS brought back promotions for 2019, so you can save money on direct mail postage.
Direct mail postage rates are going to increase on January 27, 2019. Are you ready? There are some pretty dramatic changes that will happen with rates. Let’s look at a few of them.
Its very easy to make direct mail mistakes. We have a list of the top 10 mistakes so that you can avoid them and create fabulous direct mail marketing.
Personalization in direct mail marketing is a great way to get recipients attention and in our current climate, expected. The more personalization you can use, the more responses you are going to get. Generally this type of direct mail is considered to be variable data printing since what each person receives will vary depending on who they are. The best personalization is when you are able to target correctly what the person wants or needs to buy. So let’s take a look at some ways we can personalize direct mail in a way that is very beneficial.