Personalization in direct mail marketing is a great way to get recipients attention and in our current climate, expected. The more personalization you can use, the more responses you are going to get. Generally this type of direct mail is considered to be variable data printing since what each person receives will vary depending on who they are. The best personalization is when you are able to target correctly what the person wants or needs to buy. So let’s take a look at some ways we can personalize direct mail in a way that is very beneficial.
The words you use in your direct mail pieces have the power to inspire, empower, create desire and drive purchases. Therefore, the words you choose are extremely important. Choose them carefully.
You don’t just want to retain customers; you want to entice them to buy more from you. Direct mail marketing is very effective in this area.
Why are we afraid of blank space on our direct mail? More and more of the mail I am getting in my mail box are very crowded with text and images. Visually I am overwhelmed and I am willing to bet that most people are.
Direct mail success is achievable. In 2018 direct mail is still a very powerful marketing channel. It is both easier to understand and more memorable!