Boring envelopes in 2020? No way!! Envelopes have been a part of direct mail for a very, very long time and many companies still use them the same way they always have. Then they wonder why their results are stagnating. It is time for something different. Envelopes have changed; there are so many different and exciting things you can do with them now. Let’s look at some ideas.
In order to be as effective as possible your direct mail needs to be compelling. There are several factors involved with this. You need to send to a list of people who will be interested in your product or service, targeting to well qualified people will make your offer more compelling to them. You need a good relevant offer and finally you need a good attention getting design. For now let’s assume you have a good list so that we can focus on your design and your messaging.
Let’s clean up direct mail marketing campaigns by planning them out better, with 5 strategies that can help you make the most of your next direct mail campaign.
Since I work in the direct mail world I really keep an eye on my mail box. It’s good to know who is sending what and how I can make that work better for someone else. Too much of the mail I am getting in my mail box is too crowded with text and images. Why are we afraid of blank space on our direct mail? I am overwhelmed and I am willing to be that most people are. Yes you need both images and text, but when you fully cover a large mailer front and back it turns into just noise and noise goes in the trash. So how can we get our message across while using blank space to our advantage?