Why are we afraid of blank space on our direct mail? More and more of the mail I am getting in my mail box are very crowded with text and images. Visually I am overwhelmed and I am willing to bet that most people are.
Direct mail works. People have been predicting the demise of direct mail for a long time now. It has yet to happen and I truly believe that it won’t. Why you ask? Because when done correctly direct mail has a great return on investment.
Direct mail is a very effective tool to get noticed especially when combined with other channels. Check out these 4 ideas to get your direct mail noticed.