Words have the power to inspire, empower and create desire. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.
Its very easy to make direct mail mistakes. We have a list of the top 10 mistakes so that you can avoid them and create fabulous direct mail marketing.
Personalization in direct mail marketing is a great way to get recipients attention and in our current climate, expected. The more personalization you can use, the more responses you are going to get. Generally this type of direct mail is considered to be variable data printing since what each person receives will vary depending on who they are. The best personalization is when you are able to target correctly what the person wants or needs to buy. So let’s take a look at some ways we can personalize direct mail in a way that is very beneficial.
You need to be planning and starting to execute your 2018 holiday season mail pieces now. Check out these tips on holiday direct mail marketing.
Generating creative ideas for your direct mail campaign designs that work really well can be difficult. Check out these tips.