Direct mail marketing works best when you send the right message to the right person. Ideally you want your message to get the recipient to buy from you quickly. The most common marketing tactic is manipulation. However you do have other choices that may help you increase your results.
Words have the power to inspire, empower and create desire. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.
Direct mail marketing is great as long as you know what you are doing. Many times a direct mail self-mailer design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues here are some things to keep in mind as you are preparing a mailing campaign.
Your mail list is one of the 3 pillars in direct mail. If you have a bad list you are wasting your money on direct mail. Check out these tips.
Dimensional mail is mail that is not flat like you normally send, but has dimension to it such as boxes or tubes. See how it can drive results.