There are a lot of things to consider when planning email marketing send times. It can greatly depend on who you are sending to as well as what you are sending. There are differences between B2B and B2C emails. In general, the highest open rates are at 10 AM, and 1 PM, and then a spike near 6 PM. People are mostly opening and reading through emails in the middle of the week.
Many marketers face a big challenge in reaching complex audiences. You must create email marketing segmentation campaigns for a variety of prospects and current customers. Since each of these audiences has unique needs for customized messaging segmentation is a must. Segmentation provides the details necessary to write emails that resonate with people. By creating subgroups, you’re able to gain a better understanding of their unique needs. This information allows you to create personalized messaging that readers find meaningful. So, what is the best way to segment?
Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.
The reality is that when a prospect visits your website, they are not ready to buy. Email marketing can help nurture those prospects to become customers. This is not just any old email though; you need to send emails that are specific to their needs. Automation of this email program is called triggered emails. This sends emails to prospects based on actions that they take. So how can you make this work for you?