Email marketing strategy is most effective when you have a good plan. Planning your email marketing strategy before execution is a must or else you are throwing money away.
What guides you when you create email marketing? Do you rely on intuition, on what’s worked (or not worked) in the past?
Over the years many marketers have found a decline in their email marketing numbers. Many times this is due to stale email marketing campaigns.
In 2018 email marketing can be a challenge! Even with the best copy and offer sometimes your open and click rates are just downright disappointing.