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5 Tips To Improve Your Email Response Rate

Click to Share5 Tips To Improve Your Email Response Rate The most important metric for email marketing is response rate. That’s not to say that open and click rates don’t matter, but response rates matter more. How do you measure email response rates? Take the number...

How to Leverage Leads With Email Marketing

The reality is that when a prospect visits your website, they are not ready to buy. Email marketing can help nurture those prospects to become customers. This is not just any old email though; you need to send emails that are specific to their needs. Automation of this email program is called triggered emails. This sends emails to prospects based on actions that they take. So how can you make this work for you?

Email Marketing During A Crisis

It is never easy trying to decide how to use email marketing during a crisis, but now more than ever with the current pandemic we need to figure it out quickly. Since there are so many issues and questions about this topic, we decided it would be most helpful to put together a list of some Do’s and Don’ts during the crisis.

Top 3 Email Marketing Tips for 2020

2020 is upon us and we need to make sure that our email marketing strategy is going to get us the results we need. Many times we are focused too much on the new bells we can add rather than the basic requirements being met to driver response.