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Email Marketing Personalization Matters

Before we really get started let’s define what personalization in email marketing is. It is more than just putting the name on the dear line. In 2019, just a name is no longer the best way to personalize your email. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.

How To Improve Your Email Marketing

Email marketing can be tough. You need to avoid the spam folder, get opened and generate clicks that become sales. So how can you increase your open and click through rates? There are many ways to increase both, this is by no means a complete list of tips, but we have put together the top 7 tips here for your reference.