Email marketing requires more fineness now than when it was new and fresh all those years ago. SPAM filtering is a hurdle we all face, but even when you get past that, you need your subject line to get the reader to open your email.
Email marketing strategy is most effective when you have a good plan. Planning your email marketing strategy before execution is a must or else you are throwing money away.
What guides you when you create email marketing? Do you rely on intuition, on what’s worked (or not worked) in the past?
Over the years many marketers have found a decline in their email marketing numbers. Many times this is due to stale email marketing campaigns.