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How to Leverage Leads With Email Marketing

The reality is that when a prospect visits your website, they are not ready to buy. Email marketing can help nurture those prospects to become customers. This is not just any old email though; you need to send emails that are specific to their needs. Automation of this email program is called triggered emails. This sends emails to prospects based on actions that they take. So how can you make this work for you?

Email Marketing During A Crisis

It is never easy trying to decide how to use email marketing during a crisis, but now more than ever with the current pandemic we need to figure it out quickly. Since there are so many issues and questions about this topic, we decided it would be most helpful to put together a list of some Do’s and Don’ts during the crisis.

Email Marketing Personalization Matters

Before we really get started let’s define what personalization in email marketing is. It is more than just putting the name on the dear line. In 2019, just a name is no longer the best way to personalize your email. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.