Before we really get started let’s define what personalization in email marketing is. It is more than just putting the name on the dear line. In 2019, just a name is no longer the best way to personalize your email. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.
Email marketing can be tough. You need to avoid the spam folder, get opened and generate clicks that become sales. So how can you increase your open and click through rates? There are many ways to increase both, this is by no means a complete list of tips, but we have put together the top 7 tips here for your reference.
Email marketing has remained a popular and effective tool to expand audience reach, convert to paying customers, and significantly increase ROI.
There are things you can do to increase your email marketing results for 2019. Let’s look at some different ways to achieve your desired results.
Email marketing requires more fineness now than when it was new and fresh all those years ago. SPAM filtering is a hurdle we all face, but even when you get past that, you need your subject line to get the reader to open your email.