Top 3 Email Marketing Don’ts

It is surprising that there are still so many bad emails being sent out. I seem to get some every day. No, I am not talking about the spam medical ones coming from overseas, but the real marketing messages that companies in the US are sending out. So let’s take a fresh look at the top 3 problems we see with email marketing in hopes that you can stay away from them.

What Do Low Email Open Rates Really Mean?

Many email marketers are faced with falling email open rates. There can be many factors involved, but the first thing that must be done is to see if you have a problem. Overtime a slow decline in open rates is expected, however if you have had a drastic drop you need to determine why. These are some common problems that face email marketing today, but there are things you can do to combat them.