Have you started on your holiday email marketing strategy yet? Don’t wait any longer! For many marketers, the holiday period is busy and drives most of the profit in the year. So if you don’t get your marketing right for the holidays, then you could be in real trouble. Check out these top 3 tips for your holiday emails.
Email marketing copy either drives response or turns people off. How is yours working? It may be time to rethink and rewrite your copy. So how can you do that most effectively? There are a lot of articles out there to guide you, some good, some not so good. Here we will attempt to explain the nuances of creating effective email copy.
Before we really get started let’s define what personalization in email marketing is. It is more than just putting the name on the dear line. In 2019, just a name is no longer the best way to personalize your email. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.
In today’s digital landscape, the ideal marketing tool can help you reach an unlimited number of people anytime, anywhere in the world with a message that targets them individually. Luckily for competing organizations, this communication method exists in the model of email marketing. When sending emails to subscribers, you gain the ability to connect with potential clients or customers in a way that would have been much more difficult with traditional methods.
Email marketing has remained a popular and effective tool to expand audience reach, convert to paying customers, and significantly increase ROI.