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Email Marketing Personalization Matters

Before we really get started let’s define what personalization in email marketing is. It is more than just putting the name on the dear line. In 2019, just a name is no longer the best way to personalize your email. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.

Tips For Establishing Effective Email Marketing Practices

In today’s digital landscape, the ideal marketing tool can help you reach an unlimited number of people anytime, anywhere in the world with a message that targets them individually. Luckily for competing organizations, this communication method exists in the model of email marketing. When sending emails to subscribers, you gain the ability to connect with potential clients or customers in a way that would have been much more difficult with traditional methods.