Email marketing strategy is most effective when you have a good plan. Planning your email marketing strategy before execution is a must or else you are throwing money away.
What guides you when you create email marketing? Do you rely on intuition, on what’s worked (or not worked) in the past?
Over the years many marketers have found a decline in their email marketing numbers. Many times this is due to stale email marketing campaigns.
Lots of people will tell you what to do in email marketing, but we thought it’s more important to know what NOT to do. Check out these tips: