2020 is upon us and we need to make sure that our email marketing strategy is going to get us the results we need. Many times we are focused too much on the new bells we can add rather than the basic requirements being met to driver response.
Your email marketing ROI (Return on investment) is very important. What other email metrics are important to you? What can you do to create better email campaigns? You can use what is in your data to keep your content relevant and effective. How you say? Check out these tips.
Email marketing is an effective way to incorporate automation into a business sales funnel and convert as many customers as possible. With lifecycle email marketing, you dive a little deeper into how you approach an individual customer. Personalization is expected to be one of the most important inbound marketing trends of 2020. By finishing off 2019 with an email lifecycle marketing strategy in place, you set your business up for success. Here are simple strategies to get you started.
Have you started on your holiday email marketing strategy yet? Don’t wait any longer! For many marketers, the holiday period is busy and drives most of the profit in the year. So if you don’t get your marketing right for the holidays, then you could be in real trouble. Check out these top 3 tips for your holiday emails.
Back in the early 90s, email marketing adoption began to slowly take hold. It appeared, as many discovered, that sending and using cold email as a way to engage prospects and clients could work as a business growth tool. And it did. In fact, it worked so well that research companies expect there to be as many as 2.9 billion emails sent by the end of 2019 alone.