Many times marketers create Facebook ads that do not meet ROI expectations. There can be many reasons for this such as poor image choice, bad offer or even the wrong audience. There are best practices to follow in order to help you make better choices. The first is to choose appealing images that grab attention and relate to your offer. Second make sure your offer is relevant to your audience, Facebook has many options on selecting the right people. Third is a clear and compelling call to action. Now even when you follow these, you may not reach your goals so there are other factors to consider in creating your ad.
Many times as we talk to customers, they question the effectiveness of Facebook ads for B2B marketing. Question no more, your customers and prospective customers are on Facebook. The fact that Facebook offers some of the most powerful, innovative and advanced ad targeting, means you need to harness this power. They even present it in a way that makes it easy for marketers to use.
Facebook ads are a great way to get in front of customers and prospects to sell your product or service with social media marketing.
Most marketers think that Facebook ads are just for B2C marketers, but B2B can effectively use them too as part of a social media marketing plan.
Social media marketing with Facebook ads offer an opportunity to reach a targeted group of people where they are online. Check out these tips.