How To Do Lead Nurturing Right

Done well, lead nurturing can lead to not only increased conversion rates and brand awareness, but more details about those potential customers, which can help you use your data to better figure them out.

3 Key Points To Multi-Channel Marketing

Since multi-channel marketing is powerful, many marketers are wondering what they could be doing differently to gain a bigger advantage. One of the most common combinations is direct mail and email, but now there are so many other choices you could be missing out on.

Create Your 2016 Social Media Marketing Plan

In order to reap the benefits of good social media marketing you need to have a plan. So let’s start 2016 with that plan. This does not need to be overly complicated nor should it take you several days to create. Make sure to carve out a couple of hours to dedicate to the process and really think it through.