The best way to get attention and drive response with direct mail for the holidays is to have some creative fun with it! If you are not currently being extra creative with your direct mail pieces during the massive influx of advertising mail this time of year, you are missing out on a huge opportunity.
Social media customer service is extremely important. Did you know that 70% of tweets to brands go unanswered? Why should that matter to you? They are your prospects and customers who have questions or issues. If you respond and resolve them you are the hero and get the business. Social media channels are open so that people can create discussions and interact with you as well as each other. This means that anyone who is looking will see when you respond or if you ignore comments. They are less likely to buy from a company that does not respond to complaints.
Yes! Funny direct mail drives results. Some marketers are worried about offending someone, but you can be funny without being offensive. When you want to use humor, you will want to get a really good idea of who your customers and targets are to find humor that fits them. Stay away from hot button subjects like religion and politics. Humor is a great way to engage people and get them to share, when you do it correctly. So what are the best ways to add humor to your direct mail?
No matter alone or with an experienced eCommerce SEO agency, you need to work hard for bringing customers to your website. You put many endeavours on the overall process to overcome the challenges of SEO. Everything has become so “digital” that you can hardly have a business success without the online world. It opens new opportunities for you, as you have a chance to attract millions of people to your business.
For the past several years, direct mail has wrongly been targeted as being old school or past its prime. However, reality is far from that. Direct mail response is actually on the rise and has the best response rate out of all the channels. Your customers and prospects enjoy getting direct mail that is applicable to them. Yes, even millennials like to get mail.