2020 is upon us and we need to make sure that our email marketing strategy is going to get us the results we need. Many times we are focused too much on the new bells we can add rather than the basic requirements being met to driver response.
Approximately one billion people use Instagram every month. That means it’s home to a very large and engaged audience. As a marketer, you can benefit in many ways – from search marketing to digital advertising – by using this platform. Instagram is particularly helpful if you’re striving to develop a brand persona/identity. To better understand how you may use Instagram in this capacity, consider the following tips:
So what is Neuromarketing? It’s marketing that focuses on the brain. Since the brain makes all of our decisions, we should target our marketing there. Most current direct mail marketing is focused on upper brain function that involves reasoning, sometimes with emotion. This is the wrong approach. It involves too much thinking and is a turn off to many recipients. So let’s take a look at the brain and where we want to target our direct mail.
Social media marketing is constantly changing in order to stay relevant and effective. What worked in 2019 is going to be less effective for 2020. With that in mind we need to create a plan to start off 2020 right. To do that there are 5 things we need to consider.
The best way to increase your chances of a great response is to mail to people who are interested in your product or service. There are many ways to do this, but one of the most effective is to create personas. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Many marketers are familiar with personas in their inbound or digital marketing, but for some reason have not applied them to their direct mail campaigns.