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How to Create Fun Mobile Marketing

Click to ShareHow to Create Fun Mobile Marketing Did you know that the majority of people check their phone as much as 58 times a day? Mobile marketing is the best way to reach them quickly. There is no reason why you can’t create fun mobile marketing that drives...

5 Direct Mail Blunders To Avoid

Click to Share5 Direct Mail Blunders To Avoid For the last 29 years we have worked with customers to send really good direct mail. Of course, during that time there have been some bombs for many different reasons. We have learned much more from the bombs than the...

3 Ways To Get More People To Subscribe To Your Email Marketing

Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.

Don’t Forget About Direct Mail

Direct mail is a powerful tool in Marketers back pockets. Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them? With so many channel options and a focus on a more digital strategy it is not really so surprising that direct mail is left in the pocket. You look at the cost of postage alone and it can be a real turn off. However, if you are not using direct mail you are missing out! Why you say?

How To Create Influential Direct Mail

Influential direct mail increases your response rates. How is your current direct mail influencing people to buy from you? Are you getting the results you expected? What if you could increase them by changing your narrative? The normal facts based approach is not the best way to reach people. In order to best illustrate the value of your product or service, you need to tell a compelling story. Why? Because emotion trumps logic every time.