It may seem odd to combine of direct mail and mobile marketing, but actually they enhance each other beautifully. How you say? Mobile is a great engagement tool and so is direct mail. Mobile ads took the highest share of digital advertising revenues (more than all other channels combined) for the first time.
Mobile marketing is a key component to your overall marketing strategy. So, how can you craft the most effective mobile marketing for your prospects and customers? This is what keeps many marketers up at night. There are of course many factors that drive mobile response but one that seems to be most frequently overlooked is your data. You can gather much needed information to craft the best mobile marketing based on data you already have.
If you have been using mobile marketing for a while or are just getting started you may need some ideas to get your creativity flowing to create a great mobile campaign. Text messaging needs to have value for your prospects and customers or else they will unsubscribe. What have you done to provide value lately? Sometimes it’s hard to come up with new text message marketing campaign ideas. Here are three options you can try.
The companies that have recognized the power of mobile are able to drive deeper, more meaningful connections with their customers and prospects.