Did you know that texting has a high engagement at 82% open rates or that 90% of messages are read within three minutes of receipt? Your customers want you to use this channel with over half of all consumers saying they prefer to get order status alerts, reservation confirmations, and appointment reminders via text message. How do you use SMS marketing effectively?
Mobile marketing ROI can be very significant. Mobile marketing feels to your customers and prospects more like a direct interaction between you.
Did you know that according to a report from Forrester’s Retail Wave, smartphones contributed retail purchases of USD $1 trillion in the US in 2018? Imagine what it will be in 2019. Are you prepared? Your customers and prospects expect an easy mobile purchase experience, are you currently providing that? So how can you drive more mobile marketing response?