Combining mobile marketing with direct mail is a win-win! Augmented Reality overlays the physical world with digital content in order to drive response. You can turn static direct mail into an interactive experience and engage people for longer on their mobile devices. This allows you to capture a purchase in the moment of passion with an easy to click purchase button. This faster response usually generates more sales.
Did you know that texting has a high engagement at 82% open rates or that 90% of messages are read within three minutes of receipt? Your customers want you to use this channel with over half of all consumers saying they prefer to get order status alerts, reservation confirmations, and appointment reminders via text message. How do you use SMS marketing effectively?
Mobile marketing is one of the most powerful ways to reach your prospects and customers, but when you are not using it correctly you can easily turn people off. There are so many options to choose from you need to make sure you are using the ones that are a best fit for your customers and your organization. Here are a few options that you may not have considered yet, but could be a good fit.
As Augmented Reality moves out of an app and into an app-less experience companies are utilizing this technology to provide more information in tight spots, like direct mail.
Mobile marketing ROI can be very significant. Mobile marketing feels to your customers and prospects more like a direct interaction between you.